Google makes bid to buy Apple

Microsoft bids $44.6 billion for Yahoo.

Now, Google is in a frenzy, the bloggers are running amok, and the financial world is beguiled.

There is one thing Google could do to exact the ultimate revenge. Google should make a bid to buy Apple, Inc.. Google should forget about filing legal documents, angry public yammerings or making its own bid to buy Yahoo.

If Google wants to stop Microsoft from buying Yahoo - it should go right for the jugular.

For decades, Microsoft has ruled the world of personal computers with an iron fist. The recent renaissance by Apple aside, Microsoft's Windows operating system dominates the computer world like few other products have ever done.

Windows competitors have never been able to crack Windows' stronghold on consumer desktops. And, it's not because they haven't tried. Linux, even though it comes in many versions and some of them are free, has never lived up to its promise. Until the last few years, Apple appeared to be complacent - satisfied with its tiny market share and its small, but fiercely loyal cadre of fanatical Appleheads. Apple's share of the computer market has always remained small enough for Microsoft to ignore and large enough to keep monopoly-busters at bay.

But now Microsoft seems to want to do to the Internet what it has done to the personal computer market. It wants to dominate and it wants to do it right now. It wants to bludgeon its way to the top and control Internet advertising and gain more than its share of the lucrative search market. In short, Microsoft wants to buy control of the Internet. Yahoo is just the first step.

I don't want to see Microsoft doing to the Internet what it has done to the personal computer market. And predictably, neither does Google - I don't blame them.

If Google should play Microsoft's game. If they want to pull off the biggest coup ever they need to make a bid to buy Apple.

Buying Apple, Inc. makes a lot of sense for Google.

With Google's name recognition, favorable reputation, refreshing approach, innovative products and its gaggle of Wall Street worshipers, acquisition of Apple makes a whole lot of sense. It would instantly make Google a major in the home computer market - plus Google would acquire Apple's other successful products such as the iPod, iPhone and iTunes.

Will we see gMacs, gBooks, gPods, gPhones, and gTunes?

Apple's innovative products and its superb leadership are already beginning to erode Microsoft's long, precipitous dominance of the personal computing market. It has become increasingly clear in recent years that Apple is a market leader. Its products and corporate style would make it the perfect target for a Google coup - a coup that would rock the world more than Microsoft's hostile takeover bid for Yahoo.

It makes perfect sense too. What goes around, comes around. If Google wants to rankle Microsoft to its core, making a bid to buy Apple would certainly do it. And, consumers would benefit because a Google-Apple partnership would certainly yield new and exciting products - perhaps even a new PC operating system that would present a serious threat to Microsoft Windows' market dominance. That can only be good news for PC consumers. Finally, a choice.

Yes, it's all about money and it's all about power. Quite often consumers are collateral casualties when big corporations merge - but sometimes they are collateral beneficiaries. If Microsoft is successful and acquires Yahoo, it will a very bad thing for the Internet. Most of us are painfully aware how Microsoft operates when it dominates a market. It uses power and money to throttle competition - always a bad thing for consumers.

If Google bought Apple I think it would be would be fantastic news for consumers. And, it would be the ultimate, sweet revenge.

"Google makes bid to buy Apple."

That's a headline that I would love to see.

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